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Editorial


The Small Arts Advantage: Small Enough to Change Your Mind
Small arts organizations have an advantage we do not always recognize: the distance between noticing a problem and deciding to act can be remarkably short. With a little help from Doctor Who, I explore how trust, proximity, and thoughtful experimentation help small teams adapt while staying grounded in their mission. The question worth asking: where have we created a big-organization approval process for a small-organization decision, and what could happen if we gave people m

Tanesha Ford
5 days ago5 min read


The Things We're Not Saying: When Everyone Is Tired of Asking For Money
Arts organizations need money, but what happens when every message to supporters comes with an ask? As fundraising dollars rise while donor participation declines, small arts organizations face a deeper challenge: sustaining relationships that extend beyond the next transaction. This post explores why stewardship, belonging, and meaningful communication matter, and how organizations can keep fundraising without allowing financial need to become their entire identity.

Tanesha Ford
Sep 205 min read


What "The Woman King" Taught Us About Marketing Bold Work
What happens when organizations market bold, socially charged work like they’re nervous it exists? In this piece, Marketing Moments explores the difference between framing and defending through the lens of "Barbie", "The Woman King", and nonprofit arts marketing. Because audiences can handle honesty. What they struggle with is hesitation, vagueness, and organizations that soften their own point of view before the conversation even begins.

Tanesha Ford
May 104 min read


I Make Strategic Decisions All Day. So Why Can’t I Decide What’s for Dinner?
In large institutions, someone sets the strategy, and someone else implements it.
In small and mid-sized arts organizations?
You are interpreting everything.

Tanesha Ford
Mar 13 min read


Wakanda Was Never a Fluke: The Lie About Black Audiences’ Box Office Power
The idea that Black stories don’t draw large audiences has never been true. It’s just been convenient.

Tanesha Ford
Feb 83 min read


Are You Flying the Flag or Hiding Behind It?
In the nonprofit arts world, we love to believe we’re above the fray. We tell ourselves we’re “neutral,” “inclusive,” “about the work.” But in the era of cancel culture, conscientious consumerism, and identity politics, well everything becomes political. Every logo, every color palette, every casting decision, every donor thank-you note says something.
Are you saying what you mean to say? Or are you speaking so broadly that you’ve ended up saying nothing at all?

Tanesha Ford
Jun 19, 20252 min read


Discounting is Not Devaluing: Why Accessible Ticketing is a DEI Imperative in the Arts
If your arts organization refuses to consider discounting packages, pay-what-you-will nights, or affinity group ticketing strategies, let me say the quiet part out loud: you are upholding exclusionary systems rooted in white supremacist culture. Full stop.

Tanesha Ford
Apr 8, 20256 min read
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