AI

If you’ve ever worked in a small arts nonprofit, you already know what it feels like to be Elphaba before she ever touches that broom—doing the impossible with no applause. Balancing rehearsals, fundraising, newsletters, social posts, and board reports feels a lot less like “running a theatre company” and more like trying to keep Oz spinning with bubble gum and borrowed glitter.

After several seasons observing the human species (and binging Third Rock from the Sun for inspiration), I’ve come to a groundbreaking realization: audience segmentation, as Earthlings practice it, is deeply flawed—but not useless.

If marketing has ever made you whisper, I must not fear. Fear is the mind-killer. Congratulations. You are running a nonprofit.

By following this workflow, you’ve automated outreach, built engagement, and created a sustainable marketing pipeline—all in about 6-8 work hours.