Small Nonprofit, Big Reach – How to Stretch Your Marketing Over 7 Months (Pt. 2)

A press release is your golden ticket to media coverage. And yes, AI can help draft one—but you still need to edit it (AI loves to make things up).

✔️A compelling blurb about the show 

✔️ A quote from your artistic director 

✔️ A tie-in to your mission statement: 

"The mission of Abracadabra Theatre is to educate, entertain, and enrich the lives of children through the magic of professional theatre. Our Pay What You Can Night ensures every child has access to live arts experiences."

🚀 Time Saved: 4+ hours of drafting and formatting.

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Step 4: Repurpose Your Content (Because You’re Not Writing 7 Newsletters from Scratch)

Remember that teacher’s guide you created for schools (or perhaps AI helped you create)? Repurpose it!

📩 Use AI to break it into seven monthly newsletter sections. Now, instead of writing a new email each month, you have a pre-built content plan leading up to the show:

✔️ Tease a new section of the guide each month 

✔️ Include behind-the-scenes content (interviews, rehearsal sneak peeks)

✔️ Remind audiences about Pay What You Can Night and ticket sales

🚀 Time Saved: 6-8 hours of content creation.

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The Result? A 7-Month Campaign Outline in Just One Workday

By following this workflow, you’ve automated outreach, built engagement, and created a sustainable marketing pipeline—all in about 6-8 work hours.

✅ Three months of scheduled outreach? Done. 

✅ Press release + social posts ready to go? Check. 

✅ Seven months of email content? Already drafted.

🎭 Now, you can focus on making the production incredible instead of scrambling to get the word out.

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Final Thoughts: AI Is Just a Tool—You’re the Creative Force

I get it—AI can be intimidating. But it’s not here to replace your creativity. It’s here to give you time back so you can focus on what matters most: creating meaningful art and engaging communities.

💬 Let’s Chat! Do you use AI in your marketing workflow? What barriers do you face in adopting these tools? Drop a comment below—I’d love to hear your thoughts! 👇

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Tanesha Ford is a nonprofit marketing professional with nearly 15 years of experience helping arts organizations work smarter, not harder. As the founder of For de Arts, Tanesha specializes in empowering small but mighty arts nonprofits with tools and strategies that honor Afro and woman-centric values while driving real impact.