After several seasons observing the human species (and binging Third Rock from the Sun for inspiration), I’ve come to a groundbreaking realization: audience segmentation, as Earthlings practice it, is deeply flawed—but not useless.

As a quintessential GenXer, I’ve grown up immersed in a world of TV shows, iconic movies, and the comforting nostalgia of days gone by. I naturally see things in analogies—whether it’s comparing marketing strategies to “MacGyvering” a solution or drawing wisdom from The Breakfast Club or Ferris Bueller's Day Off . Today, however, the Marvel bug (definitely not Ant-Man!) has bitten me, and I hope you’ll forgive the inevitable puns and playful metaphors. If not—ah, well, such

But what happens when we balance empathy with insight—when we blend heart and head?

This week’s Marketing Moment comes from our friends in the for-profit world via Chief Marketer, and while the piece was written with retailers in mind, the takeaways are very relevant for those of us in nonprofit marketing—especially arts orgs working with small teams and tighter budgets.

If you’ve felt like your content has to be polished and hyper-produced to work… Threads says otherwise. This platform could be your new favorite sandbox to test messaging, repurpose existing content, or simply connect without the pressure of being “Instagram-perfect.”

Real inclusion isn't about throwing every identity into the picture—it’s about intentionally choosing who you are serving and designing experiences for them.

Don't miss out on the most loyal, event-attending, art-loving generation out there: Generation X.

If there’s one thing Gen X loves, it’s nostalgia. From Lisa Frank trapper keepers to blockbuster Friday nights, this is the generation that grew up watching Ross Geller yell, “PIVOT! PIVOT! PIVOOOT!” And honestly, if you’re not pivoting your marketing strategy toward them in 2025, you’re missing out on an audience with disposable income, a deep love for the arts, and a hunger for connection. So, how do you market to Gen X without making them feel like they’re trapped in a poo

Your arts organization is trying to increase attendance, boost donations, and attract a loyal audience. You’ve tried appealing to Millennials (who, let’s face it, are still drowning in student loans), and you’ve reached out to Boomers (who love the arts but aren’t necessarily engaging with new formats).

In the grand desert of nonprofit work, marketing often feels like an unrelenting sandstorm—shifting priorities, endless to-do lists, and the ever-present question: “What are we even posting this week?” A content calendar is your stillsuit, designed to conserve precious energy and keep you alive in the face of chaos.

By following this workflow, you’ve automated outreach, built engagement, and created a sustainable marketing pipeline—all in about 6-8 work hours.

Okay, you’ve identified your overarching message, you know your audience, and your mission statement is solid. You’re ready to take the marketing arena by storm! Except… life happens.