Marketing Moment: EQ Meets IQ | 🧠 + 💛 = ✨

"Marketing Moments" continues to explore how to identify our audiences, craft mission-aligned messages, and use storytelling to spark connection.

But what happens when we balance empathy with insight—when we blend heart and head?

This week’s featured article from BIZWomen, Portland Business Journal, digs into just that: how successful marketing strategies require both emotional intelligence (EQ) and data-driven insights (IQ).

From Airbnb to Café Bustelo, brands are finding that:

• EQ helps you understand what your audience feels

• IQ helps you validate what they need

• And together? You create campaigns that resonate instead of just reach.

  
  

As nonprofit marketers—especially in the arts—EQ is already in our DNA. But what data are we using to test, refine, and elevate those intuitive messages?

This article is a strong reminder: Connection + confirmation = trust.

📌 Full read here: Bringing EQ and IQ to Marketing by Regina Fiedel, Inspira Marketing Group

🗣️ What’s one way you bring empathy and data together in your marketing? Drop your insights below!