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Okay, you’ve identified your overarching message, you know your audience, and your mission statement is solid. You’re ready to take the marketing arena by storm! Except… life happens.

In "Planning for Success Throughout the Year," Tanesha Ford, founder of For de Arts, outlines a "holistic marketing" framework designed specifically for small arts nonprofits. Rather than treating marketing as a series of isolated tasks, Ford encourages organizations to view their annual calendar as an interconnected ecosystem where early actions fuel later successes.

In the world of nonprofit arts marketing, the principle of Measure Twice; Cut Once translates to building capacity and setting yourself up f

Messaging is what convinces your audience to choose you over football, streaming TV, or a night at the bar.

These goals will guide your decision-making, help allocate your limited resources, and allow you to evaluate what’s working and what isn’t.

Now, let’s dive into the next five steps, which focus on implementation, evaluation, and refinement.

Creating an effective marketing plan for your nonprofit doesn’t have to be overwhelming

Knowing your audience helps you decide not only what to say but also how to say it.

Now that you’ve crafted a tight, actionable mission statement and know who your organization serves, it’s time to take the next step:

Evaluate Your Mission Statement If your organization already has a mission statement, use the SAVICC checklist to assess its strength.

All nonprofits must have a mission, right? It’s the guiding principle that directs everything an organization does.